Many things have changed since I started my own Heating as well as Air Conditioning business 20 years ago. I have always been vigilant with staying up with all the new technology plus evolving applications in the Heating as well as Air Conditioning industry. Both of us have seen several immense shifts toward greener, more efficient Heating as well as Air Conditioning in the last decade. The heating & cooling industry is much like any other. You evolve with the times or be relegated to the past. I have watched many of the local companies just not be able to adjust plus they either disappeared or barely stay open. I knew that is not something that I was willing to see happen to my Heating as well as Air Conditioning contractor biz. This past year or so, I have evolved our SEO to include digital SEO services. This has made a major, profound difference for our growth plus level of business. With online SEO the two of us are finally able to move our company’s online presence to where the two of us are seeing drastic results. The online SEO business I rely on has done brilliant work. First, they got me to where I needed to be as far as a suitable website that can unquestionably capture new business. Before, my website was simply an internet sign really. But now I have a very strong web platform that can handle the traffic being driven to it with SEM. Search engine SEO also uses link-building plus PPC in order to enhance our profile. That then pushes all manner of traffic our way. This is because all of the people who are out there looking for Heating as well as Air Conditioning services are doing it online using these search engines. I am ecstatic with the results. And, I expect that the latest evolution will be the beginning of an attractive relationship with our new digital SEO partners. I couldn’t be more gleeful for what the future holds.